Customer Analytics

Companies are facing major challenges in fulfilling personalized customer expectations, enhancing multi-channel delivery, managing return products and high volume perishable ones, and having full visibility across the supply chain. They are operating with massive inventory without really knowing consumer demand. 

Through our analytical and consulting expertise, our experts help companies in the retail industry to transform their business processes by analyzing data from multiple sources to get insights about customer behavior and expectations across multiple channels, achieve higher efficiency and increase sales. Our advanced analytics solutions optimize the decision making process in various business areas such as product mix and marketing efforts, and help them become more proactive and adjust faster to market changes. Some solutions that we provide for this industry include:

• Dynamic product pricing optimization
• Product inventory optimization
• Consumer demand analysis and forecasting
• Customer behavior analysis and predictive modeling
• Customer segmentation
• Store location optimization
• Supply chain optimization
• Routing optimization